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The Future of Social Media Relevance – Mobile, Niche, Meaning?

A friend of mine recently joined Facebook. He’s tech savvy, but had always resisted being part of the 900 million people around the world who are already on Facebook. He found the mobile applications...

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At the Havas Cafe : Cannes Lions 2012

The creative energy and presentations at the Havas Cafe have been nothing short of stellar- we had thought leaders and great folks including John Cleese, Morgan Spurlock, John Grant, Jerry Michalski...

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Humanise or Vaporise! Focus on Social Content & Being Meaningful

We're often too platform centric when we get excited about the possibilities social media presents to brands and marketers. Perhaps it's time to take a step back and look at the big picture- that...

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A Chat with Alfonso Rodes, CEO of Havas Media

Alfonso Rodes, the CEO of Havas Media and Deputy CEO of Havas, was in Singapore recently as part of some of his pit stops around Asia-Pacific. In this interview, I had the pleasure of picking his...

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Social Media Lessons from Chinese Etymology

“社会化媒体” is the mandarin translation of Social Media, with the literal meanings of “社 会” being “society” and “媒体” as “media”. But there’s an extra character- “化” , which is attached to “社会”, or society....

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